About By Nature

By Nature sprouted from the simple vision to provide nutritious and delicious snacks that are free from artificial additives and preservatives. We noticed a lack of preservative-free options in the mainstream retail stores, that combined convenience with the goodness of natural ingredients. Driven by our love for wholesome, natural foods and a deep-rooted belief in their benefits, we embarked on a journey to create a brand that would redefine the way we snack.

In 2008, By Nature began its humble journey at weekly farmers markets, where our dedicated team shared their passion for nutritious, natural foods with the vibrant community of Cape Town and its surrounding areas. Through the participation in farmers markets, we created a valuable connection between farmers and consumers and we were able to emphasise the significance of conscious food choices. With the support and encouragement of loyal customers, By Nature expanded to become the trusted brand it is today, staying true to its roots of providing the highest quality products, essentially sourced from nature.

Our Product Range

Carefully crafted to retain its natural sweetness and nutritional benefits, our products are the perfect guilt-free indulgence, whether you use it for snacking, baking or adding a burst of flavour to your favorite dishes. Every product is a testament to our commitment to exceptional quality and wholesome goodness. We aim to preserve the natural flavours and benefits of our products by keeping them free from artificial colourants, flavourants, additives and preservatives. Shop with confidence, knowing that our range is as pure as nature intended.

Our Suppliers

We also understand that the key to exceptional taste lies in the origin of our ingredients, so we insist on the best products available, on your behalf. We are proud to support local producers and farmers who adhere to ethical and sustainable principles, working closely with them to guarantee the exceptional quality of our products. Our standards for taste, freshness and sustainability are unwavering, and we maintain close relationships with a network of trusted suppliers who share our values.


By prioritising natural farming methods, fair trade and eco-friendly practices, we ensure that every product we offer is cultivated with care and respect for the environment. We believe that food should be grown and produced in a way that is respectful to the earth and the communities that depend on it. Through our blog and educational resources, we aim to inspire you to make sustainable changes in your everyday life, as we strive to promote the well-being of the planet and future generations.


We are dedicated to providing comprehensive and detailed information about the ingredients we use, along with their associated benefits. We believe that you deserve to know exactly what goes into your body. Explore our website, and you'll find not only high-quality products but also a wealth of information and inspiration. Find tips and insights into the benefits of incorporating natural, whole foods into your lifestyle. We want you to feel confident and knowledgeable about our products and to empower you to make informed choices.

  • Our Mission

    With a firm commitment to sustainability and transparency, we aim to inspire a healthier lifestyle and contribute to the well-being of our customers and the environment. We believe that everyone deserves access to nutritious and preservative-free snacks that are both delicious and convenient. Our mission is to empower individuals to make healthier choices without compromising on quality, nutrition or taste.

  • Our Vision

    With an unwavering dedication to excellence, our vision is to establish ourselves as the leading preservative-free dried fruit and tree nut supplier in the industry, setting new standards for quality, freshness and flavour. We strive to be a trusted household name, known for our dedication to growing the organic and preservative-free dried fruit market. By continuously pushing boundaries, nurturing creativity and responding to ever-changing consumer needs, we aim to shape the future of healthy snacking in South Africa.

  • Our Commitment

    We are wholeheartedly committed to our customers and their well-being. As a business, we are guided by our commitment to integrity and exceptional quality. We believe in treating our suppliers, partners and customers with respect and fairness and in creating a culture of collaboration, innovation and continuous improvement. We strive to create a positive and uplifting experience for our customers, from the moment they discover our products to the time they enjoy them. We aim to inspire a healthier, more sustainable lifestyle and to make a positive impact on the world around us.

Join our Journey

By choosing By Nature products, you're not only making a healthier choice for yourself, but also joining a community of individuals dedicated to creating a healthier world. It goes beyond the products we offer, as we strive to embrace a lifestyle that honours the earth and its precious resources.

We invite you to connect with us on social media, subscribe to our emails and stay informed about the latest trends, tips, promotions, new product releases, restocked favourites and more. If you have any questions or feedback, our dedicated team is here to assist you. We look forward to serving you and being a part of your wellness journey.